Ready to make the shift from Possible To profitable?

Clarify and integrate your business vision so that you know how to move forward next.


Get the clarity, Focus, and direction you’ve been missing

How would you feel if you knew exactly how to move forward in your business?

How would you feel if the products and services you offered not only leveraged your greatest strengths but met your clients greatest needs?

You have brilliant ideas and a rich, shining personality that form an incredible one-two punch of inspiration for your business.  But for some reason, you still feel stuck:pexels-photo-57690

  • You can’t get your ideas to translate into revenue-driving products and services
  • You don’t see how all of your ideas integrate together to form a cohesive business
  • You’ve put up a few offerings for sale, but no one is buying
  • You’ve so many sales and marketing trainings that your eyes are blurry, but you still seem to be missing a giant piece of the puzzle.

Here’s the thing —

Everything you need to create a world-changing, abundant business is already inside you.  You just need to draw it out and put it in the right order.  I can show you how. 

A business architecture provides the big picture view you need to take in the entire scope of your business.  It is the structure that holds the space that you need to create magic, play, and go with the flow.

What a business architecture is NOT:

  • A cage
  • A trap
  • Restrictive
  • A prescriptive process for business success
  • Someone else’s idea as to how your business should be run

A business architecture, like a gorgeous building, stands the test of time by giving your business a strong foundation, diverse and supportive pillars, and the protection of a roof that encompass the entire scope of your business offerings and how you operate.  Once you are able to envision the whole scope of your business with clarity, you can start to move toward that clear target.  It is only when you are in motion that you can begin to see the doors of opportunity open in front of you, and have the momentum to step through them.

The Architect Your Business Course is a four-week business development intensive

Architect Your Business is designed to help you craft your big-picture vision and get the clarity you need to move forward confidently so that you can powerfully connect  with the people who need you and generate the revenue you need to support your desired lifestyle.

Who is Amy Simpkins?

amy-simpkins-squareI am a vision architect.

I help developing entrepreneurs clarify and ground their business vision so they feel focused and confident about moving forward and creating unstoppable momentum.

I do that by capturing the wisps of inspiration, ideas, passions and plans whirling in their heads and refining them into a simple, elegant vision along with sustainable, actionable plans that allow them to grow their business and their revenue on their own terms.

I believe that you can only see the doors of opportunity open to you if you are moving forward.  It is my mission to create forward momentum, and with it, clarity, so that my clients can do their most fulfilling, most impactful work.

I spent 10 years as a spacecraft systems architect for various earth-observing, manned, and interplanetary space missions.  It was my responsibility to hold the vision for the entire mission, including the spacecraft hardware, the operational concepts, and the end users of the results.  I am a master at weaving together complex integrated solutions that are not only workable and sustainable, but are also elegant.

I’ve now built multiple businesses myself, and I’m using that proven technical expertise to help you expand your business mindset.  Let’s get you out of small-time tunnel vision and into a beautiful, expansive headspace where anything is possible.

My superpowers are:

  • Tangible vision. I see the big picture vision so clearly that I can manipulate it in my mind as if it were a physical entity. And then I can see the path to create it. I can do this for other people as well as for myself.
  • Discovery and exploration through experimentation. I’m a “woman of action,” as my husband would say. I am not afraid to try things and fail, learn, tweak, and try again. I like to learn and develop by throwing things to the wall to see what sticks. And I can help others get over their fear and stagnation and do the same.
  • Finding beauty, poetry, connection, and pattern in seemingly unrelated things.

Are you ready to ditch what “they” say you should be doing in your business and trust that you already know?

Are you ready to step out, be seen, and authentically connect with people desperate to hear your message?

Are you ready to start seeing a path to revenue that can create the life of your dreams, even as you do your most impactful work?

what’s included?


A well-architected business structure creates the space you need to create, play, and walk through the doors of opportunity that open to you.

Module 1: The Foundation of You

A solid business is built on the foundation of yourself.  We start by uncovering your most important values, your superpowers, and your deepest desires in order to build a business vision that’s truly authentic to who you are.

Module 2: The Pillars of Revenue

The main structure of your business is made up of what you offer for revenue streams.  In this module, we reduce the giant menu of possibilities of revenue streams into a few that make sense for you, as well as a logical path for your clients to follow so that they can see focused results through their work with you.

Module 3: The Canopy of Customer Interface

In this module we talk about how to bring your values and superpowers to the forefront so that your customers know that you are THE ONE they’ve been waiting for and are queuing up to buy your latest offerings.

Module 4: Breaking Ground on Implementation

Now that you have developed the vision, it’s time to take action.  In this module, we’ll develop the steps to take to start moving toward your vision so that you can generate unstoppable momentum and get true clarity.

“If you are looking for a course that offers you a chance to operate from your authentic, heart-led self, if you are willing put in the work, if you are looking for a course that is structured but not rigid, with an engaged coach who listens, then this is the course for you.
To borrow from Meghan Trainor, this ain’t no stick figure Barbie doll, so if that’s what you are into, then go ahead and move along.”

Vidya Ananthanarayanan
Transition & Transformation Mentor dreaming of life adventures

…but that’s not all!



1 hour coaching session with Amy Simpkins to review your architecture, move you past the stuck places, bring those places where you really shine right to the forefront, and blow pure oxygen on the flames of your business.

Biz Resources Hotlist

All of Amy’s favorite business building resources to make your logistics easy.



If you have a vague idea of what you'd like your solopreneurial business to be, there's no better time to design it from the ground up.


Have you been afraid to put yourself and your creations out there because you're not sure what you are working on is "right"? Let's get you the clarity you need to show up in a big way for your clients.


If you are ready to move your business into a new area and want to maintain a cohesive vision, we'll take a step back and design it so that you can feel confident moving onward and upward.

If you feel unable to take your business to the next level because you can’t see how it all fits together, this course is for you.

ask me anything


I haven't really started building my business. Will this course help me?

Well, honestly, there’s no better time to get started in the right direction than when you are at the very beginning of your journey.  You’ll want to keep in mind that you’ll be taking baby steps at the beginning of your business implementation and that you’ll be iterating your concept a LOT.  But this course could be LIFE-CHANGING as you build your business from the ground up.

I've been in business for a long time, but I still feel stuck somehow. Is it worth taking this course?

Business development is an iterative, spiral process.  Not only can you reevaluate your direction, vision, and plans, you SHOULD reevaluate periodically.  This course will take everything you are doing with review and planning up a few notches.

Get ready to supercharge the business you already have in place — this is going to help you rock it.

Do I have to complete the course in 4 weeks?

No!  You have lifetime access to the content, including updates, so take your time.

Can't you just Architect My Business for me?

Yes!  I also offer the Architect Your Business content as a VIP Coaching Intensive for individuals, teams, and groups. Email me for details.

When I finish this course, will I be making six-figures?

Probably not.  And you probably won’t have quadrupled your mailing list either.  I’m not here to sell you on some goofy system that worked for one individual once and guarantees pie-in-the-sky results.  I’m here to help you make sure that the blood, sweat, and tears you put into building your business are applied in the direction you want to be going and help you not spin your tires on your way to creating the business and life that you want, no matter what that looks like.

I don't have an online business. Will Architect Your Business work for me?

The material in this course is specifically targeted to online service and information product  businesses.  If your business has an online component, this course can help.  If your business is 100% brick-and-mortar or in a highly technical field, this course is not the right one, even though many of the basic concepts may be applicable.

How does a spacecraft engineering background translate to business development for entrepreneurs?

Great question.  Spacecraft and their operational concepts are complex, multifaceted problems with multiple stakeholders who often have competing interests. Architecting a spacecraft system is a combination of technical chops, master storytelling, schmoozapalooza, and a dash of wizardry. All of these components come into play in the entrepreneurial mindset, but that edge of structure and magic is the real crux.  It’s just solving a different kind of system.

What kinds of space missions have you architected?

I have experience with Earth-observing satellites, manned spacecraft (specifically lunar missions), and interplanetary exploration probes.  The most recent missions I worked on were Juno and Stardust-NExT

I have a question that's not listed here.

Cool.  I’d love to answer it.  Contact me here.


Once you sign up, you’ll have instant access to all of the course material, so you can take it as fast or as slow as you choose.

The course is intended to be completed over four weeks, and you will receive email prompts to help keep you on track for the four weeks following your course enrollment.  Lesson videos will walk you through the course content in each module, while PDF worksheets will expand your mind and create the clarity and focus you’ve been craving.

Throughout the course, you’ll be defining elements of an overarching business architecture, and you will walk away with a single page Business Architecture At-A-Glance that you can keep in front of you as you move forward.  You will develop a near-term plan for What To Do Next and a plan to reevaluate and iterate in the future.


let's do this!
$297 one-time
  • Four-week video course that guides you through casting your business vision
  • An architecture template to capture your vision at a glance
  • Lifetime access to course materials
  • BONUS: Private architecture review with Amy Simpkins
  • BONUS: Amy’s Biz Resources Hot List

“The best time to plant a tree was 20 years ago. The second best time is now.”

~Chinese Proverb

Stop spinning your wheels and get your business moving in the right direction! Your time is NOW!



I’ve done a number of business and marketing courses over the years for my business and NONE of them compare to what I walked away with from Amy’s course. The others gave me a formula. the same one they gave to everyone else. Amy helped me unmask MY formula. I came away with the elements of my foundation, my framework, with all the key pieces I need to know to build on. I left with my blueprint! I’m still surprised every time I look at it, that I have this single document that shows me the structure of my business and holds in it everything that is valuable to me about it. AND, that I can keep going back to it to affirm and reconfirm that I’m on my right path. It’s such a relief to know what my next step is and to feel confident about it…and the next step after that and the next. Amy has created a truly amazing program probably because she is so amazing! I am so lucky I found her!

Lori Bertazzon
Life Coach, The Lightness of Being

Working with Amy is the rare opportunity to leverage deep operations and systems knowledge into a super-charged, spirit filled enterprise – alive with the possibility of real, transformative change. Amy walks the talk and lays out a strong foundation upon which to build a new business. She asks the thoughtful questions that honor our dreams and asks us to be all we can be.

Cheryl Hartley
Brand Catalyst at Wishpoof Connect

I just love this course!  It has been super helpful! Amy has a real gift for identifying areas of struggle and presenting down-to-earth solutions in a way that is refreshing, grounded, and easy to implement. Before taking Architect Your Business, I felt overwhelmed, disorganized, and apprehensive.  Now, I feel clear, confident, and inspired in my business. I have a better understanding of what I’m offering my clients, a plan of action as far as my outreach and initial offerings, and clearer messaging and brand concept. I love how easily the course flows from beginning to end. If you are feeling unsure of what you have to offer, how to tie your gifts in with your business, how to create products services that work for you, then take this course.

Sabra Kay
Coach and Writer

This course is absolutely what you should be doing if you are starting a business and want to be clear on where you are taking it! The course will help you to identify who you are and what you are trying to achieve. You’ll be clearer as to who you are targeting, what you are offering them and how you are going to do it! You’ll come away with an actionable list of what to get cracking with first and what might need to be parked for now so you can get earning!

Lois English
Life coach

When Amy says she has superpowers, she’s actually not exaggerating. I poured out the random bits and pieces of my business plans, projects, intentions, hopes and dreams on her and watched amazed as she magically put the pieces of the puzzle together in a way that made perfect sense!

Amy is fricken brilliant! And really, how good is it that I get to brag I have a rocket scientist on my team?

Annabel Melnyk
Marketing Strategist,

Cast A clear VISION TO MOVE TOWARDS, and generate unstoppable momentum!

let's do this!
$297 one-time
  • Four-week video course that guides you through casting your business vision
  • An architecture template to capture your vision at a glance
  • Lifetime access to course materials
  • BONUS: Private architecture review with Amy Simpkins
  • BONUS: Amy’s Biz Resources Hot List

“The best time to plant a tree was 20 years ago. The second best time is now.”

~Chinese Proverb

Stop spinning your wheels and get your business moving in the right direction! Your time is NOW!